Why Businesses Need to Change to Meet 'Consumerization'

Yesterday at the Interop New York's keynote presentation, many spoke about how consumerization will have the most impact on how business enterprises transform their technology infrastructures. Accordingly to Citrix President and CEO Mark Templeton (from ChannelWeb), "At present, people can have a richer and more productive technology experience with their personal devices than they can at the office. The reason is that most enterprises are tied to legacy infrastructure that's slow to evolve -- and in a decade that's seen an explosion of consumercentric, endlessly customizable technologies, that's now a problem."

We couldn't agree more.

From the past decade, we've seen a gradual shift of businesses owning and managing IT infrastructure to today's popular IT outsourcing on a pay-per-use basis. In addition, companies are now demanding a more robust and dynamic infrastructure with high level of security, reliability and the ability for customization.

This is where VARs and service providers needs to focus on IT trends and key business transformation initiatives. It's indicative that businesses are now in control and they want cost-effective IT services on-demand. More and more hosted solutions have demonstrated solid ROI and now it all boils down to the decision makers' mindset to swap out the legacy infrastructure piece by piece to the "cloud" model.

This is why we continue to support our client with solutions such as Hosted Services and iTOS because we see this trend continue as more businesses realize that it is about the business not the IT.

Outsource IT: The Trend Continues

Traditionally, outsourcing has been seen as a way to rapidly and dramatically cut costs especially with technology. As outsourcing IT matures, companies are also realizing that the technology they outsource still must be woven into larger, end-to-end processes that's cost efficient and cost effective. For example, sales people still must roll up into an organization's CRM system, share sales report with other team members, then dispatch emails to customers efficiently and on-demand regardless of location.

As we move into the ubiquitous adoption of Software-as-a-Server (SaaS 2.0) evolution, one thing is for sure - technology must optimize business to transform how we work in a meaningful way.

From a business perspective, organizations must integrate various in-house and outsourced technology to enable seamless, reliable business process ready to scale (up or down) with minimum complexities while delivering real ROI.

This, in turn, require a whole slew of processes that includes:
- identify infrastructure, software, growth needs
- define IT goals and policies
- purchase hardware and software
- hire and/or train staff to implement infrastructure
- maintain the IT environment
- support internal and external users

Pointivity has unified all the processes above with the best-practices outsourcing resulting in a Total Outsourced Solution from Managed Services to Hosted Services delivered on a simple per user per month OPEX model. The solution enables businesses to maintain control and focus on their core competencies while shifting all IT risks and responsibilities to Pointivity.

Outsourcing can also reduce operating costs, help companies to make efficient use of technology, save on investment in hardware and software, streamline reporting to management and regulators, provide access to additional functionality, improve data security, and the list goes on!

How we do it, click to enlarge

We're now offering "Total Outsourced Solution" to selected partners who qualify to private label the entire solution to their customers.

Microsoft Azure: Their Entrance Into Cloud Computing

Monday this week Microsoft launched their new cloud computing AZURE. Billed as "an internet-scale cloud services platform hosted in Microsoft data centers," which explains why they were shipping massive number of servers for months now.

Azure is designed to provide an "operating system" and a set of developer services that will enable a broadening of the Microsoft platform from on-premise to the Cloud. It should be noted that Azure is positioned as a platform similar to Google Apps and just like before Microsoft is the last to the game and will have their impact. In addition, Microsoft is to provide hosted Windows Servers with full Admin access. Supposedly you can choose how much RAM/CPU you want. (2009 release)

Get ready as Microsoft continues to eat up the technology layers from application to platform, to infrastructure. Stay tune for more information later.