Monday, November 2, 2009

Microsoft Strikes Back at Apple: Opens Second Retail Store

Last Friday, Microsoft opened its second retail store in Mission Viejo, California (first one in Scottsdale, Ariz). Nearly a thousand people showed up at the grand opening making it official to Apple that the war is on. There is no doubt that Microsoft is looking to built a stronger relationship with its retail customers from the success of Apple's retail strategy. Now Microsoft can showcase all of its relatively unknown products while looking to build buzz around Windows 7 PCs. Will the younger, mall-roaming audiences take interest in Microsoft? We'll have to wait and see.


4 comments:

  1. Microsoft is expanding its existing retail footprint in the U.S. to deliver a premium retail experience that is entertaining and educational and gives customers choice, value and service with their technology purchases.
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  2. There is no doubt that Microsoft is looking to built a stronger relationship with its retail customers from the success of Apple's retail strategy. Now Microsoft can showcase all of its relatively unknown products while looking.
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  4. These two company are just the best and the biggest, good to see them push each other
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