Last Friday, Microsoft opened its second retail store in Mission Viejo, California (first one in Scottsdale, Ariz). Nearly a thousand people showed up at the grand opening making it official to Apple that the war is on. There is no doubt that Microsoft is looking to built a stronger relationship with its retail customers from the success of Apple's retail strategy. Now Microsoft can showcase all of its relatively unknown products while looking to build buzz around Windows 7 PCs. Will the younger, mall-roaming audiences take interest in Microsoft? We'll have to wait and see.
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Microsoft is expanding its existing retail footprint in the U.S. to deliver a premium retail experience that is entertaining and educational and gives customers choice, value and service with their technology purchases.
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